Every so often, I'll just toss the odd search term into Google and see what happens. Tonight, I was led to the home page of Rosoboronexport, the state-owned Russian arms agency. For some reason, I don't think of advertising and marketing as something to be applied to submaries, air defence systems or missiles; I was quickly disabused of such notion. The Rosoboronexport site is full of hype and glitz, including (if one selects the "Catalogues of Products" link from the "Menu Open" button) full-size PDF catalogs for land warfare, naval, air force and air defence systems. Interesting stuff...
So, I just knew that America's armament manufacturers wouldn't be missing out on this particular boat, so I quickly found my way to Raytheon's site, which is chock-full of marketing hype for air warfare systems. AMRAAM, Maverick, Paveway - they're all there.
If you're a military person, or just a Tom Clancy fan, you'll probably find these sites/downloads interesting...
Rosoboronexport
Raytheon -Air Warfare Systems
1 comment:
You should try and time an international trip to coincide with the Paris air show or Farnborough air show to see their marketing dollars at work.
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